(Posted by Amy K.)
Last night Sustainable Seattle and the West Seattle Tool Library joined forces to teach and engage the community. The topic? The West Seattle Tool Library and the idea of shared libraries: Person to Person share programs. This was the pilot workshop in our Neighborhoods Program, which publishes a newsletter once a month and will begin hosting a workshop in the community also about once a month. The idea grew from S2’s mission to seek out and support individuals, organizations, and businesses who are working towards a positive change and more sustainable future in their neighborhood.
Showing posts with label Tools. Show all posts
Showing posts with label Tools. Show all posts
Mar 10, 2010
The importance of imagery
I am very much a verbal thinker—I understand a problem by reading, talking or writing about it—but I'm becoming increasingly persuaded of the value of clear, appealing images. They can be a very powerful supplement or even replacement for a mass of words, and serve many purposes:
Emotional engagement
I know I'm not the only one who has put energy into a sustainability issue, become emotionally involved, and then had trouble explaining to other people why I cared so much. For example, I was a Sound Steward for a couple of years, which involved adopting one of People for Puget Sound's habitat restoration sites, and making repeated visits to monitor and maintain the site. It's a brilliant program, both because channels volunteer labour to an important project and because close involvement with a specific site encourages the stewards to get emotionally involved. I became a sworn enemy of blackberry brambles, but had a hard time explaining to people just how much of the damage to this site was caused by human carelessness. Listing the astonishing array of trash that washed up was mindnumbing, so it was much easier to just show people:
Showing contrasts over time
A lot of the ideas we try to explain about sustainability are about contrasts over time: what we have today compared to what we've lost, or what we could have if we were collectively smarter. The scale of these changes over just a few generations can be very hard to grasp, so images can be a very powerful tool. One of my all-time favourites is Sightline's astonishing map of how far humans have shrunk the grey wolf's habitat:
Demonstrating scale
Another challenge as a sustainability advocate can be conveying the collective impact of 6 billion people. So many of the behaviours we ask people to change are meaningless on their own, but become powerful when enough peoples' actions add up. The trouble is, once we start listing huge numbers, they become difficult for anyone to grasp what they mean, so help is needed. Local artist Chris Jordan has a very powerful approach to this: Running The Numbers.
Relative numbers can also be hard to put into context, and a good image can go a long way. For example, groups with a financial interest in obstructing meaningful climate change action like to talk about the thousands of scientists who have signed their petition. It sounds very impressive without its context, but a single image can clearly show what a drop in the ocean those signatures really are:
Image credit: InformationIsBeautiful.net - see their original post for details and a larger version.
Extracting wisdom from data
Finally, the process of making the right image can help us to understand what's really going on behind a mess of statistics. One of the classic examples of this was by a British doctor, John Snow, who seems to have been the first person to prove that unsanitary water spreads cholera. In the midst of an outbreak, he plotted the sites of all the cases on a map, and from that map came the insight that these incidents were all linked; an insight that was crucial to ending that outbreak and learning to control cholera ever since. For more on this story, I strongly recommend Steven Johnson's website, videos and book: The Ghost map.
Come and learn more with us
All of these are reasons why I'm excited about a new seminar we have just launched: Visualization Tools for Sustainability. The first session will be in the afternoon of May 4th, at the downtown Seattle Library, and you'll be able to learn more about making and using visualizations to tell stories about sustainability.
Emotional engagement
I know I'm not the only one who has put energy into a sustainability issue, become emotionally involved, and then had trouble explaining to other people why I cared so much. For example, I was a Sound Steward for a couple of years, which involved adopting one of People for Puget Sound's habitat restoration sites, and making repeated visits to monitor and maintain the site. It's a brilliant program, both because channels volunteer labour to an important project and because close involvement with a specific site encourages the stewards to get emotionally involved. I became a sworn enemy of blackberry brambles, but had a hard time explaining to people just how much of the damage to this site was caused by human carelessness. Listing the astonishing array of trash that washed up was mindnumbing, so it was much easier to just show people:
Showing contrasts over time
A lot of the ideas we try to explain about sustainability are about contrasts over time: what we have today compared to what we've lost, or what we could have if we were collectively smarter. The scale of these changes over just a few generations can be very hard to grasp, so images can be a very powerful tool. One of my all-time favourites is Sightline's astonishing map of how far humans have shrunk the grey wolf's habitat:
Demonstrating scale
Another challenge as a sustainability advocate can be conveying the collective impact of 6 billion people. So many of the behaviours we ask people to change are meaningless on their own, but become powerful when enough peoples' actions add up. The trouble is, once we start listing huge numbers, they become difficult for anyone to grasp what they mean, so help is needed. Local artist Chris Jordan has a very powerful approach to this: Running The Numbers.
Relative numbers can also be hard to put into context, and a good image can go a long way. For example, groups with a financial interest in obstructing meaningful climate change action like to talk about the thousands of scientists who have signed their petition. It sounds very impressive without its context, but a single image can clearly show what a drop in the ocean those signatures really are:
Image credit: InformationIsBeautiful.net - see their original post for details and a larger version.
Extracting wisdom from data
Finally, the process of making the right image can help us to understand what's really going on behind a mess of statistics. One of the classic examples of this was by a British doctor, John Snow, who seems to have been the first person to prove that unsanitary water spreads cholera. In the midst of an outbreak, he plotted the sites of all the cases on a map, and from that map came the insight that these incidents were all linked; an insight that was crucial to ending that outbreak and learning to control cholera ever since. For more on this story, I strongly recommend Steven Johnson's website, videos and book: The Ghost map.
Come and learn more with us
All of these are reasons why I'm excited about a new seminar we have just launched: Visualization Tools for Sustainability. The first session will be in the afternoon of May 4th, at the downtown Seattle Library, and you'll be able to learn more about making and using visualizations to tell stories about sustainability.
Oct 4, 2008
"Gnomenclature on Sustainability" by The Hartman Group
I recently came across this little application by The Hartman Group, a Bellevue based market research and consumer insight company. I have to say, Gnomenclature on Sustainability: The Consumer Chronicles is one of the most creative tools for sustainability I've come across in a long time. Gnomes + cool technology + sustainability = fun. In Gnomenclature, The Hartman's "little band of consumer sleuths known as Ethgnomes", take you on an A to Z journey to explain where some of The Hartman Group's "mind blowing consumer insights come from". I've actually attended many presentations by The Hartman Group and do have to say they are always a little mind blowing. I don't think anyone else has done the level of analysis on consumer behavior as they have and certainly not with a focus on 'responsible shopping'. So all you corporate cogs out there wanting to sell your sustainable product to conscious consumers...put on your PJs, grab your cup of shade grown coffee or hot chocolate and page - well, click actually - through this bedtime story for the business minded.
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