Business Planning for Climate Change- A 'Climate Change and the Bottom Line' Conference Recap

November 6, 2013

By Katia Blackburn

Climate change is real: It’s happening fast, it’s extremely expensive, and preparing for it requires a collaborative full-court press. Cascadians already getting traction with their preparation, protection and prevention strategies shared their experiences and plans at Climate Change and the Bottom Line conference, held on October 31.

Naomi Oreskes & Erik Conway: Scientists Who Obscure the Truth

Since researchers began examining evidence that our planet is heating up, people have been questioning data, doubting evidence, and attacking the scientists who collect and explain it. Science historians Naomi Oreskes and Erik Conway, authors of Merchants of Doubt, blame a cadre of high-level scientists and scientific advisers who clouded public interpretation of facts to advance a political and economic agenda—some of the same figures who denied studies linking smoking to lung cancer—and show how ideology and corporate interest can skew public understanding and spread confusion on many of our most important challenges.

The authors will be speaking at Town Hall on Thursday, June 30, 2011, 7:30-9:00pm
Presented as part of Seattle Science Lectures, with Pacific Science Center and University Book Store. Series sponsored by Microsoft. Series media sponsorship provided by KPLU.

The importance of imagery

I am very much a verbal thinker—I understand a problem by reading, talking or writing about it—but I'm becoming increasingly persuaded of the value of clear, appealing images. They can be a very powerful supplement or even replacement for a mass of words, and serve many purposes:

Emotional engagement
I know I'm not the only one who has put energy into a sustainability issue, become emotionally involved, and then had trouble explaining to other people why I cared so much. For example, I was a Sound Steward for a couple of years, which involved adopting one of People for Puget Sound's habitat restoration sites, and making repeated visits to monitor and maintain the site. It's a brilliant program, both because channels volunteer labour to an important project and because close involvement with a specific site encourages the stewards to get emotionally involved. I became a sworn enemy of blackberry brambles, but had a hard time explaining to people just how much of the damage to this site was caused by human carelessness. Listing the astonishing array of trash that washed up was mindnumbing, so it was much easier to just show people:

Showing contrasts over time
A lot of the ideas we try to explain about sustainability are about contrasts over time: what we have today compared to what we've lost, or what we could have if we were collectively smarter. The scale of these changes over just a few generations can be very hard to grasp, so images can be a very powerful tool. One of my all-time favourites is Sightline's astonishing map of how far humans have shrunk the grey wolf's habitat:

Image credit: Sightline Institute, from a collection made for the Cascadia Scorecard

Demonstrating scale
Another challenge as a sustainability advocate can be conveying the collective impact of 6 billion people. So many of the behaviours we ask people to change are meaningless on their own, but become powerful when enough peoples' actions add up. The trouble is, once we start listing huge numbers, they become difficult for anyone to grasp what they mean, so help is needed. Local artist Chris Jordan has a very powerful approach to this: Running The Numbers.

Relative numbers can also be hard to put into context, and a good image can go a long way. For example, groups with a financial interest in obstructing meaningful climate change action like to talk about the thousands of scientists who have signed their petition. It sounds very impressive without its context, but a single image can clearly show what a drop in the ocean those signatures really are:

Image credit: InformationIsBeautiful.net - see their original post for details and a larger version.

Extracting wisdom from data
Finally, the process of making the right image can help us to understand what's really going on behind a mess of statistics. One of the classic examples of this was by a British doctor, John Snow, who seems to have been the first person to prove that unsanitary water spreads cholera. In the midst of an outbreak, he plotted the sites of all the cases on a map, and from that map came the insight that these incidents were all linked; an insight that was crucial to ending that outbreak and learning to control cholera ever since. For more on this story, I strongly recommend Steven Johnson's website, videos and book: The Ghost map.

Come and learn more with us
All of these are reasons why I'm excited about a new seminar we have just launched: Visualization Tools for Sustainability. The first session will be in the afternoon of May 4th, at the downtown Seattle Library, and you'll be able to learn more about making and using visualizations to tell stories about sustainability.

What you can do to stop climate change

One of the reasons the environmental movement has slowed or grown jaded is because the everyday person seems to think that they cannot do anything that will make an impact as an individual. People think that climate change is something that the leaders of a country or large corporations and industries must solve since the problem is so big. The truth is that individuals can affect climate change and the best part of it is that the steps you can take can also save you money.

You Can Prevent Global Warming by Jeffrey Langholz and Kelly Turner is a handbook for those who want to add household actions to their group climate change activities. The book is written in a very conversational tone and even has a primer in the beginning to explain some of the basics of climate change for those who want a few more facts about the dangers. It also makes every step of action measurable with monetary savings to the individual households.

The actions we take to combat climate change must be sustainable and simple. They cannot be only feel good letter writing campaigns or standing on a corner every fourth Saturday with a sign that reads "Stop Turning Up the Heat!" We need to take actions that are measurable and give an additional reward besides the feelings of making a difference.

A few examples from the book include:

1. Purchasing a water efficient toilet or using water displacement to lessen the amount of water used per flush.

2. Buy water efficient shower heads.

3. Turn down the water heater in your home by ten degrees.

4. Wash your clothes i cold water instead of hot.

These are just a few of the tips that the book explains in details. If we are serious about climate change we need to make individual steps to lessen our own carbon footprint and conserve energy. The rewards are a more energy efficient country and a cooler planet.